Naming Your Company or Product — Biggest Mistakes
As the year wraps up and people start tabulating their “top 10″ lists, I thought it would be a good time to share the five biggest mistakes you can make when naming your company, product or service. 1....
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Designing Memorable Logos
The branding agency Siegel+Gale has just released a study about what makes a logo memorable. They polled people to see what brands they considered most memorable, then asked what aspects made the logos...
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Brand Name History: How Best Known Brands Were Named
Some of the best known and most valuable brand names have surprising histories and unlikely provenances. Few came from high-priced naming consultants. 7-Eleven Named for stores new extended hours from...
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Brand Name Styles — Types of Company and Product Names
Before diving into your Latin dictionary when you consider naming your company, product or service, consider the wide array of brand name styles and product name options in use today. Abbreviation...
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Logo Styles and Logo Types
After you have selected the name of your company, product or service, you will want to bring it to life with a visual representation–you need a logo! You’ve got a number of logo styles and approaches...
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Beyond the Logo—Designing Brand Assets
At its most basic, brand identity is a name and a logo. But these two elements alone are too superficial to communicate a rich brand. Identity is more than name and logo just as you are more than your...
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Visual Systems Strengthen Brand and Cut Costs
Taking a systematic approach to your visuals, whether for your web site, brochures, business cards, even videos, will dramatically strengthen the power of your brand while cutting your production...
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Choosing a Brand Name
Choosing a brand name is an early and difficult step when starting a company or creating a brand. Getting hung up on all the wrong issues can turn a tough task into an impossible one. “I’ll know it...
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Chipotle Brand Failure: Saying All the Right Words, but Not Doing All the...
The Chipotle brand failure brand gives new meaning to a brand backfire with 30 more people reported sick in Boston today. It turns out, the “food with integrity” branding idea looks better in the...
View ArticleCan the Chipotle Brand Recover?
Chipotle Mexican Grill’s sinking sales and falling share prices follow a bacterial outbreak that sickened customers in at least 11 states. When news of widespread food poisoning at the “food with...
View ArticleSix factors for a memorable brand
“Make your brand memorable!” Brand experts earnestly offer this vague advice at every turn. But what is a memorable brand? How can you tell if your brand is or will be memorable? You can’t spot...
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Urban New Service — Leading African-American News Source in Under a Year
Congratulations to my client Urban News Service on their historical achievement: In less than six months, they have become one of the largest distributors of news content to African-American owned...
View ArticleMacy’s Department Stores–Delivering the Right Customer Experience?
Macy’s department stores has announced store closings across the country. Are department stories still relevant? How could Macy’s change the equation? The New York American Marketing Association...
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Search Engine Optimization and Brand SEO Mistakes
Brand SEO mistakes are surprisingly common. A shocking number of companies miss a critical opportunity to communicate in search engine results–and thus with customers. If they can’t find your brand, it...
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Content Marketing: 21 Must-Dos for Better Copy Writing and Engagement
Copy writers MUST be search-algorithm savvy for effective content marketing. It is no long enough to be a gifted writer; you must know how Google and other search engines evaluate and serve up your...
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State Department’s Saudi Arabia Women in Entrepreneurship Project
The New York American Marketing Association was invited to speak with a group of Saudi Arabia women entrepreneurs. The event was part of the International Visitor Leadership Program. This is the...
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Blog Writing Tips for High-Impact Results
These blog writing tips will help you publish high-impact articles that find a relevant audience. You need more than clever content; you need good presentation that pays attention to structure, format...
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11 Brand Names that Changed the Lexicon
The American Marketing Association has a great blog entry on brand names that became more than household words; they practically entered the dictionary. In my naming consulting practice, I am...
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Rio 2016 Olympic Games: Maximizing Sports Sponsorship ROI
On the eve of the Rio 2016 Summer Olympic Games, sports sponsorship for brands is drawing greater interest. Will pollution, crime, political bungling and Zika impact ROI? Probably not. Getting the...
View ArticleUh No, Not Business as Usual at the 2016 Olympics: Marketing Executive...
Zika • Recession • Security • Doping Scandals • Brazilian Politics & Public Apathy I will be on the panel of the Marketing Executives Networking Group’s panel discussion on the marketing challenges...
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